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Valentine's Day

Every February, across the globe, gifts of flowers, candy and fine jewellery are exchanged between loved ones, all in the name of St. Valentine. But who is this mysterious saint and why do we celebrate this holiday?
Historians trace the roots of St. Valentine's Day back to both Christian and Ancient Roman tradition.
Some experts claim that Valentine's Day started in the time of the Roman Empire.  February 14th was a holiday in honour of Juno, the Queen of the Roman Gods and Goddesses, as well as the Goddess of women and marriage.
Others state that it originated from St. Valentine, a Roman priest who served at the temple during the reign of Emperor Claudius II.  He believed his unmarried soldiers made better fighters than those with wives children so he outlawed marriage for young men.  St. Valentine, opposed to this unjust decree, defied the emperor and continued performing these marriages in secret.  On discovery of this, Claudius ordered him to be put to death on February 14, 269 A.D. and in 496 A.D. Pope Gelasius set aside February 14 to honour St. Valentine.
During the Middle Ages, in France and England, it was believed that the middle of February was the beginning of birds' mating season.  This added to the idea that, February 14, Valentine's Day, should be a day for romance.
According to the Greeting Card Association, an estimated one billion valentine cards are sent each year, making Valentine's Day the second largest card-sending holiday of the year. (An estimated 2.6 billion cards are sent for Christmas.)

This year, mark February 14h with a gift of fine jewellery for the ones you love from  View our Valentine’s Day Romantic Gift Guide…

David Ungar trading as
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